Proper Learn & Color — Privacy Policy
Last updated: September 2026
Proper Learn & Color ("we," "us," "our") operates the Proper Learn & Color Etsy shop, website, and associated social media accounts (including Facebook, Instagram, and Pinterest). This Privacy Policy explains what information we collect, how we use it, and your choices, including in connection with our use of third-party platform APIs (such as the Meta Graph API and Pinterest API) to manage our social media presence.
Who we are
Proper Learn & Color is a small business that creates and sells printable, digital coloring books. You can reach us at properlearnandcolor@gmail.com.
Information we collect
- Contact information you provide directly, such as your name and email address, if you message us through Etsy, our social media accounts, or email.
- Order information processed through Etsy when you purchase one of our products. Etsy's own privacy policy governs payment and checkout data; we only receive order details necessary to fulfill and support your purchase (such as order number, item purchased, and, where relevant, your name and email for customer service).
- Information from our social media accounts (Facebook Page, Instagram Business account, Pinterest account), including aggregate engagement and performance metrics (such as follower counts, post reach, and click-through rates) made available to us through each platform's official API. We do not use these APIs to collect or store individual users' personal profile data; our access is limited to our own account's content, messages sent to us, and aggregate analytics.
- Basic website usage data if you visit properlearnandcolor.com, such as pages viewed, collected through standard web analytics tools.
How we use information
- To fulfill orders and respond to customer questions.
- To plan, publish, and manage content on our own social media accounts.
- To read aggregate performance data (engagement, reach, sales trends) so we can improve our products and content.
- To respond to messages sent to us via social media or email.
Third-party platforms
Our use of the Facebook, Instagram, and Pinterest APIs is governed by each platform's own developer policies and terms, in addition to this policy. We only request the minimum data access (permissions/scopes) needed to publish content, respond to messages and comments, and view our own account's analytics. We do not sell or share personal data obtained through these APIs with third parties, and we never use them to collect data about individuals beyond what is necessary to operate our own business accounts.
Data retention
We retain customer order and communication records only as long as needed to provide customer support and meet our recordkeeping obligations. Aggregate analytics data is retained for historical comparison purposes.
Data sharing
We do not sell personal information. We may share limited information with service providers who help us operate our business (such as Etsy, and the social media platforms themselves), solely for the purposes described above.
Your choices
You can contact us at properlearnandcolor@gmail.com at any time to ask what information we hold about you, request a correction, or request deletion of your personal information, subject to any recordkeeping requirements imposed by Etsy or applicable law.
Children's privacy
While our products are designed for young children to use offline (coloring books for ages 3+), our online accounts, website, and communications are intended for use by parents, guardians, and other adults, not by children. We do not knowingly collect personal information from children online.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above will reflect the most recent revision.
Contact us
Proper Learn & Color Email: properlearnandcolor@gmail.com Etsy shop: https://properlearnandcolor.etsy.com